IMG, the global sports, fashion and media company, is proud to launch the 2013 FIA European Rallycross Championship by introducing Monster Energy as presenting sponsor for the ten-event series. Austrian round for the all new 2013 FIA European Rallycross Championship will get place on 14th/15th of September 2013 PS RACING CENTER Greinbach.
In its first agreement with the FIA (Federation Internationale de l'Automobile), IMG has been appointed promoter of the FIA European Rallycross Championship for a period of at least 10 years commencing in 2013. The long-term ambition is for the series to develop into a World Championship in the coming years. IMG has responsibility for all commercial areas connected to the Championship with its first development being the introduction of Monster Energy as presenting sponsor.
Jamal Benmiloud, Marketing Director, Monster Energy, said: "Being a part of this Championship from the beginning is a great opportunity for us and we look forward to working with IMG to grow this fantastic sport.
"We're delighted to play our part as presenting sponsor of the FIA European Rallycross Championship. We can't wait to get involved with rallycross fans next year and look forward to an exciting season."
Martin Anayi, Managing Director, FIA European Rallycross Championship, said: "It's fantastic to have a brand like Monster Energy as our partner from the start of a new series. Their youth following, on-site fan interaction and extensive social media capabilities offer a great platform for rallycross to grow.
"Rallycross has the components to be the perfect 21st century motorsport; it's short, sharp, full of action and has some great personalities. We need to keep those core elements that make rallycross so special but repackage it and present it to an audience that has not yet discovered how great it is." All three current classes (Supercar, Super1600 and TouringCar) will continue in the new structure and each will retain its FIA Championship title. Supercar will become the featured class, with 25 cars taking part in each event and racing in a 'round robin' series of heats that lead to semi-finals and the final. The 25 starters in each event will consist of 20 permanent drivers who will drive in every round of the Championship, the remaining five places taken by a mix of superstar wildcard entries and national hero qualifiers. The Super1600 and TouringCar categories will continue in their current form during 2013, but will move to a 'round robin' format of races in 2014. All three classes will race over both days of Championship events, the Super1600 and TouringCar finals being run between the Supercar finals and included in television coverage. The FIA European Rallycross Championship run by IMG will be the only rallycross championship or series officially sanctioned and endorsed by the FIA at the top level and has already secured support from the best drivers, teams and venues in the world of rallycross. The inaugural event of the new Championship will take place at Lydden Hill Race Circuit (Kent), the 'Home of Rallycross', on Easter Sunday and Monday (March 31-April 1) 2013.
Watch the 2013 FIA European Rallycross Championship promotional video here: www.youtube.com/rallycrossrxtv
Provisional 2013 FIA European Rallycross Championship calendar*:
- Mar 31 – Apr 1: Great Britain: Lydden Hill
- Apr 27 – Apr 28: Portugal: Montalegre
- May 25 – May 26: Hungary: Nyriád
- Jun 15 – Jun 16: Norway: Hell
- Jun 22 – Jun 23: Finland: Kouvola
- Jul 6 – Jul 7: Sweden: Höljes
- Aug 17 – Aug 18: Ireland: Mondello Park**
- Sep 7 – Sep 8: France: Lohéac
- Sep 14 – Sep 15: Austria: Greinbach
- Sep 28 – Sep 29: Germany: Buxtehude
*Calendar subject to ASN and FIA approvals
** Subject to track homologation by FIA